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FOR THE VALLEY
IRONWILLED and the Phoenix Suns join forces to create a collaboration that represents unity, resilience, and the spirit of Phoenix.
At the heart of IRONWILLED is the essence of contemporary streetwear culture, community, and the relentless pursuit of excellence - values that mirror the ethos of the Phoenix Suns. The Suns stand as towering symbols of athletic excellence, embodying resilience and teamwork on the court and a brand off-court that isn’t afraid to challenge the status quo.
With this collaboration, we transcend the boundaries between fashion and sport, creating a space where style and athletics converge to inspire greatness in the city of Phoenix and beyond.
The collaboration officially launches at 10AM at the Footprint Center on Thursday, March 21st. The Valley tee will also be presented as the Featured Item of the Game that evening as the Suns take on the visiting Atlanta Hawks.
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