THURSDAY // 3.21 // FOOTPRINT CENTER

IRONWILLED X PHOENIX SUNS

FOR THE VALLEY

IRONWILLED and the Phoenix Suns join forces to create a collaboration that represents unity, resilience, and the spirit of Phoenix.

At the heart of IRONWILLED is the essence of contemporary streetwear culture, community, and the relentless pursuit of excellence - values that mirror the ethos of the Phoenix Suns. The Suns stand as towering symbols of athletic excellence, embodying resilience and teamwork on the court and a brand off-court that isn’t afraid to challenge the status quo.

With this collaboration, we transcend the boundaries between fashion and sport, creating a space where style and athletics converge to inspire greatness in the city of Phoenix and beyond.

Josh Hildreth // Collection Designer

The collaboration features two exclusive t-shirts, each a testament to the fusion of street and sport. With every stitch, every detail, these garments embody the competitive energy and collective ambition of the Phoenix Suns and IRONWILLED, and represent the city of Phoenix and beauty of the desert with their design.

“The Valley” Tee

The Valley tee captures the essence of the Arizona desert. The desert scene depicted on this oversized and distressed tee serves as a metaphor for the journey of self-discovery and perseverance. Just as the desert is vast, mysterious, and challenging, so too are the paths we traverse in pursuit of our dreams. But within the arid landscape lies a beauty that is as resilient as it is breathtaking—a beauty that reflects the strength and uniqueness of every individual who refuses to be defined by their circumstances.

“Chrome Sunset” Tee

As the desert sun sets over the horizon, painting the sky with hues of orange and purple, we’re reminded of the fleeting nature of time and the importance of seizing every moment with purpose and passion. The serene sunset scene that adorns this tee symbolizes the transformative power of perseverance. Just as the sun rises each day, signaling a new beginning, so too do we have the opportunity to rise above our challenges and emerge stronger, wiser, and more determined than ever before.

The collaboration officially launches at 10AM at the Footprint Center on Thursday, March 21st. The Valley tee will also be presented as the Featured Item of the Game that evening as the Suns take on the visiting Atlanta Hawks.