Phoenix, AZ
IRONWILLED Marketing Team

Position: Marketing Strategist

Location: Phoenix, AZ (in-person/hybrid)

Salary Range: $40,000 - $60,000 annually, plus performance-based incentives.

Type: Full-Time

Who We Are:

IRONWILLED is built on the principle of fostering personal growth and development. We believe that the clothes we wear support this journey and serve as a tool for self-expression and inspiration. We create unique, timeless pieces that not only deliver a distinctive aesthetic but also serve as a powerful reminder of your identity and purpose. Inspired by past and present street and sportswear styles, along with the golden era of bodybuilding culture, we aim to close the gap between fitness and fashion.

We represent the mission to fulfill your own unique, individual potential. Whether through sport, art, business, or any form of service and contribution, we aim to inspire greatness and create positive, lasting change in the world. Through clothing, community, and culture, we inspire those committed to the relentless pursuit of mental and physical evolution.

The Role:

As our Marketing Strategist, you will be the driving force behind our promotional efforts, both digital and physical. Your contributions will shape the direction of our marketing channels, set the standards for the brand, and result in innovative campaigns that captivate our audience and leave a lasting impact.

In this role, you will enjoy creative freedom to bring your ideas to life and personal and professional growth, all within a supportive team that values your potential and creativity. Join us and grow alongside a brand that’s as dynamic and forward-thinking as you are.

The Responsibilities:

  • Oversee and optimize existing Instagram ad campaigns, while exploring and developing additional digital marketing channels.
  • Plan and implement SEO strategies to enhance our online presence.
  • Manage PR activities and craft compelling narratives around the brand.
  • Ideate and execute marketing campaigns that align with our brand ethos, with a focus on creativity and community.
  • Coordinate and manage physical marketing initiatives like pop-ups, events, and brand collaborations.
  • Develop and nurture partnerships across diverse sectors, tapping into sports, fitness, and lifestyle spheres.
  • Lead innovative campaigns like giveaways and athlete searches to increase organic brand visibility.
  • Monitor and analyze marketing campaign performance, adjusting strategies as needed.
  • Provide input during budget planning sessions based on past campaign performances and future strategies.
  • Stay ahead of industry trends and bring fresh, forward-thinking ideas to the table.

The Requirements:

  • A genuine passion and alignment with the brand ethos and style.
  • 1-3 years of marketing experience, preferably in fitness, lifestyle, or fashion industries.
  • Bachelor’s degree in Marketing, Business, PR/Communications, or related field (preferred but not required).
  • A creative, strategic thinker ready to bring fresh, impactful ideas.
  • Well-versed in social media marketing, especially Instagram.
  • Proficient in digital marketing tools. Knowledge of SEO is a plus.
  • Experience in organizing events, collaborations, or partnerships is a plus.
  • Strong interpersonal skills and the ability to build relationships with industry contacts, collaborators, and partners.
  • Excellent communication and organizational skills, capable of independent and team collaboration.
  • Ability to manage time, deliverables, and meet deadlines.
  • Resourceful, driven, and intellectually curious, with a willingness to learn and adapt.

What We Offer:

  • A chance to grow with a dynamic brand.
  • A stimulating work environment where creativity thrives.
  • Professional development opportunities.
  • Performance-based incentives.
  • Accommodating work schedules and flexible time-off policies.
  • Complimentary brand apparel.

How to Apply:

Please submit your resume and a cover letter explaining why you’re the right fit for the role. Include any relevant work samples or case studies that showcase your marketing prowess.


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